How BRD boosted user signups and overall conversion rates by running a highly tailored zero-fee campaign
- +31%
Conversions (first week)
- +320
Daily user signups (first week)
- +$150K
Volume per day
Adam Traidman, BRD Co-Founder and CEO:
“We teamed up with MoonPay to launch a zero-fee campaign to activate new users and recurring purchasers alike. MoonPay made a demonstrable impact on conversion for all users, while providing exceptional support in this initiative.”
Project summary
Who is BRD ?
BRD, whose crypto apps are available for both iOS and Android in 170 countries, provides consumers with the simplest and most secure way to buy and sell cryptocurrencies. With over 7 million customers worldwide, BRD has accumulated an estimated $20 billion of crypto assets under protection and is one of the fastest-growing blockchain-enabled finance apps for everyday consumers.
- 48
local fiat currencies supported
- 170
countries supported
- 7+
million users
- $20B
secured in assets
Overview
Project overview
What was the Challenge before integrating with MoonPay
Before MoonPay, BRD had relied on on-ramp solutions that couldn’t monetize easily, with low conversion rates. Instead, BRD wanted to find just one partner that had a proven record of driving growth, and that could help deliver a successful zero-fee campaign boosting awareness, conversion, and user signups.
Why did BRD choose MoonPay?
The BRD app automatically enables the best on-ramp option to its users based on the lowest fees and convenience, and MoonPay was a clear winner for a number of countries and cryptocurrencies. After many split tests with existing monetization approaches, BRD wanted to hone in partners that highly optimized for user accomplishments and provided an all-in-one payments solution for crypto. MoonPay was the obvious choice, having consistently yielded high conversion rates for BRD, and offered its users more options for payment methods and fiat currencies.
How did MoonPay help BRD and what was their solution?
MoonPay worked side-by-side with BRD to drive new growth and convert existing customers with a zero-fee campaign. BRD had previously implemented MoonPay’s widget integration, establishing a seamless purchase experience for its global user base. In the first week of the campaign, BRD saw 320 more user signups per day, a 31% increase in conversion rate, and a $150k increase in daily transaction volumes. By the end of the promotion, the campaign doubled the number of new customers and daily transaction volume from the previous month.