MoonPay partners with esports giant FaZe Clan
The gaming organization has chosen MoonPay as its official crypto and NFT partner.
By Geoffrey Lyons
Game on.
We’re thrilled to announce our partnership with FaZe Clan, the lifestyle and media platform rooted in gaming and youth culture. The multi-year deal establishes us as the official crypto and NFT partner to FaZe and is our biggest partnership to date!
The partnership includes a series of content and media that will launch in early 2022. MoonPay will integrate into existing content across the FaZe Clan platform and the two brands will create new original content tailored for the FaZe Clan community. Plans include new original content franchises, creator and talent driven events, and campaigns that tap into fandom across FaZe Clan’s esports teams. FaZe Clan will also utilize MoonPay’s ecosystem for its forthcoming NFT and digital goods initiatives.
By leveraging our extensive expertise in crypto, NFTs, and security, the partnership will help educate and share knowledge on how to navigate the complexities of the digital world.
“MoonPay and FaZe Clan are united by a common goal,” said MoonPay co-founder and CEO Ivan Soto-Wright. “We both aim to empower the creator and gaming economies.”
“At MoonPay we’re building the world’s most advanced and intuitive payments solutions for buying cryptocurrencies and NFTs. And FaZe Clan’s influence in the gaming community is powerful. This exciting new partnership holds the potential to create a crypto-gaming juggernaut the likes of which the world has never seen.”
The partnership officially began at Art Basel-Miami. From left to right: FaZe Kaysan, Ivan Soto-Wright, Lee Trink, FaZe Temperrr.
FaZe Clan CEO Lee Trink added: “We're focused on building a culture and community-led digital goods and NFT business that excites our fans and expresses the FaZe brand in new and innovative ways. As a leading voice in youth culture, it’s vital that we also deliver on our responsibility to protect our community as the world starts to embrace Web3. Our partnership with MoonPay addresses both of these objectives by creating a strong foundation and secure pathway for our journey into the metaverse."
As digital goods spearhead a new wave of innovation in the media and entertainment industries, the partnership aims to provide a unique opportunity to interact with the metaverse as it takes shape. FaZe Clan’s new digital goods business will be named “FaZe Forever,” centered around three core pillars:
Curating & Collecting: the entry point to this community
Creating & Collaborating: the gaming and internet community’s core
Spotlighting & Elevating: focused on highlighting the talented artists in the community.
The partnership officially began with a joint activation at Art Basel-Miami. The exclusive invite-only event, “FaZe Forever powered by MoonPay,” showcased digital art, NFTs, and virtual fashion from FaZe Clan’s community, MoonPay, and other brand partners.
This is a tremendous opportunity for us to bridge the gap between crypto and esports. Watch this space!
