Asiff is President at MoonPay. 

Prior to joining, he was the President of Figure, a company transforming financial services through blockchain technology. At Figure, Asiff focused on expanding internationally, launching new products, and scaling the investing, banking, and payment businesses.

Asiff was also formerly President and Chief Operating Officer of Coinbase. Under his leadership, Coinbase scaled significantly, achieving 40x growth in volume and $1 billion in revenue. He also helped the company expand internationally, launch new products and assets, and close a funding round at an $8 billion valuation.

Prior to Coinbase, Asiff was a private equity and venture capital investor and advisor. He has held notable positions including Operating Partner at Andreessen Horowitz, Senior Advisor at Bain Capital and Advent International, Chief Restructuring Officer at HP, and Partner at TPG Capital. Asiff began his career at IBM Labs as a software engineer.

For six years through 2017, Asiff taught a highly rated and over-subscribed second-year MBA course on private equity at University of California Berkeley’s Haas School of Business, where he now guest lectures. Asiff received an MBA with honors from Canada’s best business school, The University of Western Ontario, and a bachelor’s degree in Computer Science from The University of Calgary.